We link your customer base to our extensive company database. This helps us better understand your existing customers and find similar prospects.
Target market and market position
By analyzing the market and your current customers, we accurately determine your target market and your position in the market.
AI Look-a-like models
Our advanced AI models scan the database to identify the most promising leads. They evaluate the likelihood of these leads becoming customers, their potential value and the proposition that is likely to best meet their needs.
Evaluation of leads
Leads are thoroughly assessed based on their buying opportunity and the potential value they can bring to your business.
Offering leads
The qualified leads are conveniently presented in our sales funnel. This makes it easy to assess and prioritize leads for further actions.
Follow-up and assessment
You can assess and follow up on leads directly in our funnel. This system ensures an efficient workflow and maximizes your chances of building successful customer relationships.
Increase conversions with the Lead Score Model
How do you identify the best prospects?
Our advanced lead scoring technology assigns a dynamic score to each prospect. This is how we distinguish the most promising leads from the rest. This allows you to focus your sales efforts on those most likely to convert.
Optimize your product offerings with the Entry Product Model
Which product has the biggest chance of conversion?
The entry product model provides a strategic approach to determining which products you can best offer to potential customers, with the goal of maximizing conversion.
The Acquisition Model is based on Lead Scoring. This is a method by which potential customers (leads) are ranked on the likelihood that they will become a customer of yours. You can do this using predictive models (look-a-like models). Of course, you can already take important steps by structurally mapping and enriching your profiles.
Is my data quality good enough?
Number one frustration in acquisition (besides maybe just hearing no a little too often...)? Data quality! The grass really isn't greener next door. Data quality is a challenge everywhere. And of course it's easier said than done to create a good prospect list.
That's why we offer a data cleansing process: you load your customer list (name, address, phone number) and receive it cleaned up, including characteristics from the reference database that we maintain. You can think of characteristics such as industry, employees, but also whether the company is still active.
We clean up spelling (how many different ways to write down a phone number do you have in your list?) and deduplicate records. We then match them to our company database to see if a company is still active and complete the profile.
In addition, it's also good to map out where new leads are coming from and how they are being registered. Cleaning up once is good, of course, but if you don't keep cleaning your forms/new leads, the file quickly pollutes again. So think about how you define registrations on online forms and make arrangements to ensure consistent entry in your CRM and other systems.
What are key components within the Acquisition model?
Key components of an acquisition model include: identifying target markets, analyzing potential customers, prioritizing leads, developing outreach strategies, measuring performance and adjusting the approach based on feedback and results.
Do you also want more conversion?
With acquisition, you win time, save money, and get more insights into qualified leads
Can't find the answer you're looking for? Please contact to our friendly team.
